BTEC International Level 3 Information Technology

Unit 3: Using Social Media in Business — assessment criteria

Learners explore how businesses use social media to promote their products and services internationally. Learners also implement social media activities in a business to meet these demanding requirements.

Internal90 GLH12 criteria3 learning aims

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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria

A.P1Explain the different ways in which a business can use social media.

A.P2Explain the audience profiles of different social media websites.

B.P3Produce a plan to use social media in a business to meet its business requirements.

B.P4Review the plan with others in order to identify and inform improvements.

C.P5Produce business- related content using appropriate features of social media which meet the requirements of the plan.

C.P6Review data obtained on social media usage and interaction.

Merit

3 criteria

A.M1Assess the different ways in which a business can use social media to attract a target audience. a business to meet requirements

B.M2Justify planning decisions made, showing how the plan will fulfil its purpose and business requirements.

C.M3Optimise the content, format and features of social media which meet the requirements of the plan.

Distinction

3 criteria

A.D1Evaluate the business use of social media to interact with customers and promote products or services to a target audience.

BC.D2Evaluate the plan and use of social media in a business against business requirements.

BC.D3Demonstrate individual responsibility, creativity, and effective self-management in the planning and use of social media in a business context.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

EvaluateExplainAssessDemonstrateProduceReviewJustifyOptimise

Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

A. Explore the impact of social media on the ways in which businesses promote their products
B. Develop a plan to use social media in a business to meet requirements
C. Implement the use of social media in a business

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 3

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

Authenticity CheckerAudit Unit 3 Evidence with Free Authenticity Checker

Screen submissions for generic AI filler, inspect slide presentations, and generate oral viva questions.

Lead IV UtilityCalculate IV Sample Size

Generate a JCQ-compliant square-root sampling plan with assessor risk tiers and P/M/D grade distribution.

Compliance CalculatorCheck Resubmission Window

Compute the exact 15th working day deadline excluding term holidays and audit Pearson conditions.

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Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications in Information Technology). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.