BTEC International Level 2 Travel and Tourism

Unit 6: The Travel and Tourism Customer Experience — assessment criteria

BTEC International Level 2 Unit 6 (The Travel and Tourism Customer Experience) — 60 Guided Learning Hours.

Mandatory (Pearson-set)60 GLH11 criteria3 learning aims
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria
A.P1Describe marketing mix strategies for different types of travel and tourism organisations.
A.P2Describe needs of target markets for different types of travel and tourism organisations.
B.P3Describe the brand image of different types of travel and tourism organisations.
C.P4Create the brand image of a new travel and tourism organisation.
C.P5Produce travel and tourism promotional material or activity to meet design principles and specific aims.
C.P6Explain how travel and tourism promotional material or activity meets design principles and specific aims.

Merit

3 criteria
A.M1Explain how different travel and tourism marketing mix strategies meet the needs of target markets.
B.M2Explain the importance of brand image for travel and tourism organisations.
C.M3Analyse strengths and weaknesses of well-considered promotional material or activity in meeting design principles and specific aims.

Distinction

2 criteria
AB.D1Recommend ways a travel and tourism organisation can adapt its marketing mix strategy and brand image to attract a different target market.
C.D2Recommend improvements to travel and tourism promotional material or activity that meets design principles and specific aims.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

DescribeCreateProduceExplainAnalyseRecommend
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

  • A. Investigate marketing mix strategies in travel and tourism organisations
  • B. Explore brand image in travel and tourism organisations
  • C. Produce travel and tourism brand image, promotional materials and activities

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 6

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 2 Travel & Tourism units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 2 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.