BTEC International Level 3 Esports

Unit 13: Unit 13 — assessment criteria

BTEC International Level 3 Unit 13 (Unit 13) — 60 Guided Learning Hours.

Internal / Optional60 GLH12 criteria

Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria

A.P1Explain the different ways in which an esports organisation can use social media to promote products or services to a target audience.

A.P2Explain the audience profiles of different social media websites.

B.P3Produce a plan to use social media in an esports organisation to meet its business requirements.

B.P4Review the plan with others in order to identify and inform improvements.

C.P5Produce business related content for an esports organisation, using appropriate features of social media that meet the requirements of the plan.

C.P6Review data obtained on social media usage, interaction and search engine rankings.

Merit

3 criteria

A.M1Assess the different ways in which an esports organisation can use social media to promote products or services to a target audience.

B.M2Justify planning decisions made, showing how the plan will fulfil its purpose and the esports organisation’s business requirements.

C.M3Optimise the content, format and features of social media that meet the requirements of the plan.

Distinction

3 criteria

A.D1Evaluate the use of an esports organisation’s use of social media to interact with customers and promote products or services to a target audience.

BC.D2Evaluate the plan and use of social media in an esports organisation against its business requirements.

BC.D3Evaluate the extent to which the optimised content, format and features has improved search engine rankings, using an effective and detailed review of data.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainProduceReviewAssessJustifyOptimiseEvaluate

Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 13

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

Authenticity CheckerAudit Unit 13 Evidence with Free Authenticity Checker

Screen submissions for generic AI filler, inspect slide presentations, and generate oral viva questions.

Lead IV UtilityCalculate IV Sample Size

Generate a JCQ-compliant square-root sampling plan with assessor risk tiers and P/M/D grade distribution.

Compliance CalculatorCheck Resubmission Window

Compute the exact 15th working day deadline excluding term holidays and audit Pearson conditions.

Recommended Guides & Articles

Evidence standards, internal verification protocols, and marking guidance for Unit 13.

7 min read · criteria markingBTEC Command Verbs Explained (Pass, Merit & Distinction)

The full BTEC command-verb ladder from identify to evaluate, what each verb demands in evidence, and how verbs decide the Pass, Merit or Distinction band.

6 min read · internal verificationBTEC Resubmission Rules: One Opportunity, Done Right

When a BTEC resubmission is allowed: the one-opportunity rule, Lead IV authorisation, the short window, and what a compliant resubmission looks like.

7 min read · criteria markingPass, Merit & Distinction in BTEC: How Grading Really Works

How BTEC unit grades are decided: hierarchical P/M/D criteria, the all-or-nothing band rule, and why one missing Pass criterion caps a whole unit.

More Level 3 Esports units

Unit 10 — Unit 10 Unit 11 — Unit 11 Unit 12 — Unit 12 Unit 14 — Unit 14 Unit 15 — Unit 15 All units →

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.