BTEC International Level 3 Hospitality

Unit 13: Unit 13 — assessment criteria

BTEC International Level 3 Unit 13 (Unit 13) — 60 Guided Learning Hours.

Internal / Optional60 GLH13 criteria
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

7 criteria
A.P1Explain the role of digital marketing as an extension of traditional marketing and the ways the messages can be delivered.
A.P2Investigate the ways in which advertisers are targeting mobile device users.
B.P3Discuss the digital strategies that a selected business uses to meet two different objectives.
B.P4Outline different compensation models used in digital marketing.
B.P5Explain the benefits of, and concerns about, digital marketing from the perspective of both the customer and the marketer.
C.P5Review the finished dishes
C.P6Produce an outline for a digital marketing campaign that will create brand loyalty for a new or existing product or brand.

Merit

3 criteria
A.M1Analyse, using examples, the effectiveness of different digital delivery methods.
B.M2Prepare, cook and finish a selection of dishes that reflect different types and styles of European cuisine, demonstrating some professional skills.
C.M3Produce a detailed digital marketing campaign and demonstrate how it integrates into the wider marketing and promotional mix for a new or existing product or brand.

Distinction

3 criteria
A.D1Plan a detailed and balanced menu which reflects a range of European styles and types of dish to meet the needs of the customer and business.
B.D2Prepare, cook and finish a wide range of dishes that reflect the different types and styles of European cuisine, demonstrating the range of professional skills.
C.D3Evaluate the finished dishes by applying the range of quality criteria and using data from a range of sources, making recommendations for improvement based on this data.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainInvestigateDiscussOutlineReviewProduceAnalysePreparePlanEvaluate
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 13

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 3 Hospitality units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.