BTEC International Level 3 Hospitality

Unit 17: Unit 17 — assessment criteria

BTEC International Level 3 Unit 17 (Unit 17) — 60 Guided Learning Hours.

Internal / Optional60 GLH13 criteria
Teaching this subject at Level 2?
🔄 View Level 2 Hospitality units →

Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

7 criteria
A.P1Explain the range of market research methods used by a selected business.
A.P2Explain the characteristics and benefits of hospitality teams.
B.P2Undertake secondary research for a selected marketing objective
B.P3Explain the techniques and theories used to build successful teams.
B.P4Undertake the final market research activity using a detailed sampling plan to obtain a range of secondary and primary data.
C.P4Plan and evaluate the work of teams setting targets to be met during a team activity.
C.P5Interpret findings from the market research undertaken, presenting them in a range of different formats

Merit

3 criteria
A.M1Assess, using suitable examples, how different market research methods are appropriate in helping to meet marketing objectives and inform decision making.
B.M2Analyse the reasons for choosing particular research methods, the type of data to be collected and the sampling plan.
C.M3Plan and evaluate the work of teams, setting targets and objectives that meet the needs of a business and the skills of individual team members.

Distinction

3 criteria
A.D1Evaluate the characteristics and purpose of different types of teams within hospitality businesses.
B.D2Evaluate the effectiveness of the pilot research recommending changes that should be made to the final market research activity.
C.D3Review the effectiveness of the planning process in setting objectives that are specific and measurable and take account of the skills and attributes of team members and making recommendations for improvements.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainUndertakePlanInterpretAssessAnalyseEvaluateReview
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 17

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 3 Hospitality units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.