BTEC International Level 3 Marketing

Unit 14: Unit 14 — assessment criteria

BTEC International Level 3 Unit 14 (Unit 14) — 60 Guided Learning Hours.

Internal / Optional60 GLH16 criteria

Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

8 criteria
A.P1Explain the purpose and main methods of event promotion for two different events.
A.P2Explain the different types of digital analytics used in businesses
B.P2Produce a basic campaign plan with objectives, audience, methods and sample materials.
B.P3Produce a basic plan describing the sources of data that can be collected for a business
C.P3Carry out your campaign using selected methods and record evidence of activity.
C.P4Select appropriate digital analytics that can be used to analyse a given data set
C.P5Explain appropriate data analysis techniques to measure the success of digital marketing
D.P4Review campaign results against objectives and identify what worked and what didn’t.

Merit

4 criteria
A.M1Assess how digital analytics can be used to help inform the decision-making process for businesses
B.M2Produce a detailed plan giving, with reasons, the sources of data that could be collected for a selected business
C.M3Analyse the given data using appropriate data analysis techniques and digital analytics to measure the success of digital marketing
D.M4Analyse strengths and weaknesses, explaining reasons for outcomes.

Distinction

4 criteria
A.D1Evaluate the purpose and importance of digital analytics to a business commenting on the practical and legal considerations to the business of using digital analytics
B.D2Produce a comprehensive plan, with well-developed reasoning, discussing the sources of data and information that can be analysed for a selected business
C.D3Evaluate the success of a digital marketing campaign using appropriate data analysis and digital analytics against performance measures and criteria and give recommendations for improvement
D.D4Make justified recommendations for improving future campaigns.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainProduceCarrySelectReviewAssessAnalyseEvaluateMake
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 14

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 3 Marketing units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.