BTEC International Level 3 Travel and Tourism

Unit 3: The Travel and Tourism Customer Experience — assessment criteria

BTEC International Level 3 Unit 3 (The Travel and Tourism Customer Experience) — 30 Guided Learning Hours.

Internal / Optional30 GLH12 criteria
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria
A.P1Explain the marketing mix (4Ps) of two different businesses in travel and tourism.
A.P2Review the factors influencing marketing decisions, using examples from different travel and tourism businesses.
B.P3Present a report on successful marketing activities from two different travel and tourism businesses.
C.P4Plan, design documentation and conduct a market research activity to collect data for a travel and tourism business that wishes to undertake a promotional campaign.
C.P5Present a promotional campaign plan to include aims and objectives, target market, promotional techniques and materials to be used, timescales and season of year for the campaign.
C.P6Design two different clearly targeted promotional materials and including all necessary information to be effective.

Merit

4 criteria
A.M1Explain how the marketing mix needs to work together to optimise success, using examples from two different travel and tourism businesses.
B.M2Analyse the types of success the two different businesses have achieved when marketing activities work well.
C.M3Recommend an idea for a promotional campaign using the data collected in the market research activity as justification.
C.M4Explain how the choice of promotional techniques and materials, timescales and season of year meet the aims and objectives set for the campaign.

Distinction

2 criteria
AB.D1Evaluate the factors that influenced marketing decisions when planning successful promotional activities used by two different travel and tourism businesses and the impact these activities had on the businesses and their customers.
CD.D2Evaluate how well the promotional materials produced will capture the attention of the specified target markets to enable the aims and objectives to be achieved, justifying any recommendations made.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainReviewPresentPlanDesignAnalyseRecommendEvaluate
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

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Verification & Quality Tools for Unit 3

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More Level 3 Travel & Tourism units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.