BTEC International Level 3 Travel and Tourism

Unit 5: Factors Affecting Worldwide Travel and Tourism — assessment criteria

BTEC International Level 3 Unit 5 (Factors Affecting Worldwide Travel and Tourism) — 60 Guided Learning Hours.

Mandatory (Pearson-set)60 GLH15 criteria
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

8 criteria
A.P1Explain the different types of market research that can be used to identify a new travel and tourism enterprise idea.
A.P2Carry out research for a new travel and tourism enterprise idea.
B.P3Explain the proposed travel and tourism enterprise.
B.P4Produce a start-up plan for the new travel and tourism enterprise.
C.P5Explain why the elements of the marketing mix are important in raising awareness for the new travel and tourism enterprise.
C.P6Prepare a marketing strategy for the new travel and tourism enterprise
D.P7Prepare the resources and documentation needed to present a pitch for the new travel and tourism enterprise to a selected audience.
D.P8Present a pitch for the new travel and tourism enterprise to a selected audience.

Merit

4 criteria
A.M1Analyse research information to inform a start-up plan for a new travel and tourism enterprise idea
B.M2Analyse the feasibility of the start-up plan for a new travel and tourism enterprise.
C.M3Assess the potential effectiveness of the marketing strategy in raising awareness for the new travel and tourism enterprise.
D.M4Plan and present a pitch for the new travel and tourism enterprise, making recommendations for improvements.

Distinction

3 criteria
A.D1Evaluate the importance of carrying out thorough and appropriate
BC.D2Evaluate the feasibility of the start-up plan and marketing strategy, taking into account any constraints.
D.D3Demonstrate individual self-management and initiative in the presentation of a high-quality, successful pitch that generates interest in the new travel and tourism enterprise.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainCarryProducePreparePresentAnalyseAssessPlanEvaluateDemonstrate
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

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Verification & Quality Tools for Unit 5

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More Level 3 Travel & Tourism units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.