BTEC International Level 2 Art and Design

Unit 10: Unit 10 — assessment criteria

BTEC International Level 2 Unit 10 (Unit 10) — 30 Guided Learning Hours.

Internal / Optional30 GLH10 criteria3 learning aims
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

5 criteria
A.P1Demonstrate a basic understanding of adverting features and techniques.
A.P2Sources of information
B.P3Produce a basic proposal for an advertisement.
B.P4Produce a basic advertisement in a chosen medium for an identified audience.
C.P5Sources of information

Merit

3 criteria
A.M1Describe the types, purposes and audiences of different advertisements.
B.M2Produce appropriate content and make competent use of editing techniques to produce a competent advertisement that is suitable for the identified audience.
C.M3Produce basic ideas and planning for an advertisement in a chosen medium.

Distinction

2 criteria
A.D1Explain the types, purposes and audiences of different advertisements, showing an appropriate understanding of the use of advertising features and techniques.
BC.D2Make appropriate use of planning and produce a competent proposal for an advertisement in a chosen medium.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

DemonstrateSourcesProduceDescribeExplainMake
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

  • A. Explore the features of media advertising
  • B. Plan and develop ideas for an advertisement
  • C. Produce an advertisement

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 10

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 2 Art & Design units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 2 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.