BTEC International Level 3 Business

Unit 35: Survival and Growth — assessment criteria

Learners study the factors which influence the survival of enterprises and consider the strategies which can influence their growth and future direction.

Internal90 GLH17 criteria4 learning aims

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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

8 criteria

A.P1Explain how technology can support the growth of an enterprise.

A.P2Explain the legal implications involved in the management of human resources for an enterprise.

B.P3Explain the financial performance indicators which can be used to measure the growth of an enterprise.

B.P4Explore the non- financial measures which can be used to assess the growth of an enterprise.

C.P5Explain the internal factors which may impact negatively on the survival of an enterprise.

C.P6Explain the external factors which can impact negatively on the survival of an enterprise.

D.P7Explain the options available to finance the growth of an enterprise.

D.P8Explore the exit routes available to the owner(s) of an enterprise.

Merit

5 criteria

A.M1Analyse the implications for an enterprise of using technology and employing human resources. growth can be measured

B.M2Analyse the relative importance of measures applied to the growth of enterprises. enterprises might fail

C.M3Analyse how changes in market conditions can increase the risk of failure for an enterprise. strategies which could be considered by the owners of an enterprise

D.M4Use the Ansoff Matrix to analyse appropriate growth strategies in different situations.

D.M5Analyse the exit routes available to the owner(s) of an enterprise in a range of different contexts.

Distinction

4 criteria

A.D1Evaluate how the stages of the product life cycle may impact on the resource requirements of an enterprise.

B.D2Evaluate the relative performance of enterprises using a range of growth indicators.

C.D3Recommend and justify actions to address the risk of failure for an enterprise.

D.D4Evaluate the options available to an enterprise in relation to growth and exit strategies.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

EvaluateExplainAnalyseExploreRecommendUse

Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

A. Explore the factors which influence the survival of an enterprise
B. Examine the ways in which business growth can be measured
C. Investigate the reasons why some enterprises might fail
D. Explore the growth and exit strategies which could be considered by the owners

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 35

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

Authenticity CheckerAudit Unit 35 Evidence with Free Authenticity Checker

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Generate a JCQ-compliant square-root sampling plan with assessor risk tiers and P/M/D grade distribution.

Compliance CalculatorCheck Resubmission Window

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More Level 3 Business units

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Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications in Business). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.