BTEC International Level 3 Business

Unit 39: Developing an Enterprise Strategy — assessment criteria

Learners study the techniques used to develop an enterprise strategy for an enterprise idea, product or service, with the aim of establishing it in the marketplace.

Internal120 GLH15 criteria4 learning aims

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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

8 criteria

A.P1Produce a vision and mission for an enterprise idea to provide a basis for formulating the enterprise’s objectives.

B.P2Discuss the internal, external and competitive environment of an enterprise.

B.P3Select techniques to undertake a situational analysis of an enterprise.

B.P4Identify the market opportunities for an enterprise to sell its products and/or services successfully.

B.P5Explain how an enterprise will develop marketing approaches in its target markets.

C.P6Produce an enterprise strategy to establish the presence of an enterprise in its chosen markets.

C.P7Explain how the subsidiary functional strategies support the enterprise strategy.

D.P8Identify the capacities and resources required to establish an enterprise successfully in its chosen markets.

Merit

4 criteria

A.M1Assess, via market research, the suitability of the enterprise idea.

B.M2Analyse the importance of identifying and developing the enterprise within its chosen markets and environment to the success of an enterprise.

C.M3Assess the contribution of each subsidiary functional strategy to an enterprise strategy.

D.M4Assess the importance of reviewing the feasibility of the enterprise strategy.

Distinction

3 criteria

AB.D1Evaluate the extent to which the enterprise environment affects the enterprise, using situational analysis techniques.

C.D2Evaluate the suitability and sufficiency of an enterprise strategy for establishing a viable enterprise in its chosen markets and opportunities and feasibility of scaling up the enterprise.

D.D3Evaluate why the strategy will be successful in the short, medium and long term.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ProduceDiscussSelectIdentifyExplainAssessAnalyseEvaluate

Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

A. Create the vision for an enterprise idea
B. Examine the environment and market opportunities in which the enterprise will
C.
D.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 39

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

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Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications in Business). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.