BTEC International Level 2 Business

Unit 9: Personal Selling in Business — assessment criteria

Learners will investigate the role and importance of personal selling activities and also learn how to develop and use personal selling skills to make sales to customers.

Internal30 GLH10 criteria2 learning aims
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

5 criteria
A.P1Explore the functions of sales staff in a selected business.
A.P2Describe the sales skills required by sales staff in a selected business.
A.P3Describe the knowledge needed to sell products in a selected business.
B.P4Demonstrate preparation of skills required to make personal sales in different situations.
B.P5Demonstrate the process of selling skills to make sales in different situations.

Merit

3 criteria
A.M1Analyse the role of sales staff and the sales techniques used in a selected business.
A.M2Explain the importance of complying with the legal requirements for customer care in a selected business.
B.M3Compare the selling skills and processes used in different situations.

Distinction

2 criteria
A.D1Assess the effectiveness of sales skills and knowledge used by sales staff in a selected business.
B.D2Evaluate the preparation skills and processes used in selling situations.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

AssessExploreDescribeAnalyseExplainEvaluateDemonstrateCompare
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

  • A. Understand the role of sales staff
  • B. Demonstrate personal selling skills and processes

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 9

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 2 Business units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 2 Qualifications in Business). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.