BTEC International Level 3 Business

Unit 19: Pitching for a New Business — assessment criteria

Learners study the practical skills and acquire the knowledge needed to undertake the necessary preparation and steps to set up and pitch for funding for a micro-business.

Internal60 GLH12 criteria3 learning aims
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria
A.P1Describe the potential business opportunities for a micro-business start-up.
A.P2Review the factors that need to be considered to start up a micro-business.
B.P3Explain your marketing plan for a selected micro-business.
B.P4Explain how legal and financial aspects will affect the start-up of the business.
C.P5Pitch for funding to start up a micro-business.
C.P6Review the viability and risks of the start- up using audience feedback.

Merit

3 criteria
A.M1Analyse the internal and external factors associated with a selected micro-business start-up. micro-business start-up
B.M2Analyse the financial and marketing plans for your micro-business. chosen micro-business
C.M3Effectively present an individual pitch to negotiate funding for a micro-business start-up, analysing audience feedback and viability issues.

Distinction

3 criteria
A.D1Evaluate the internal and external factors associated with a selected micro-business start-up.
B.D2Evaluate your plan for a micro-business and justify your conclusions.
C.D3Demonstrate individual responsibility and effective self-management in the preparation, delivery and review of the presentation of a high-quality pitch.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

EvaluateDescribeReviewAnalyseExplainDemonstratePitchEffectively
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

  • A. Explore potential ideas for a micro-business start-up
  • B. Develop a business plan for a viable micro-business start-up
  • C. Carry out a pitch for funding for the chosen micro-business

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 19

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 3 Business units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications in Business). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.