BTEC International Level 3 Hospitality

Unit 22: Unit 22 — assessment criteria

BTEC International Level 3 Unit 22 (Unit 22) — 60 Guided Learning Hours.

Internal / Optional60 GLH12 criteria
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria
A.P1Explain the role of marketing in two hospitality businesses.
A.P2Explain how constraints affect marketing strategies in two hospitality businesses.
B.P3Explore the opportunities for a new product or service in the hospitality industry.
B.P4Investigate the marketing models and tools used in the hospitality industry.
C.P5Produce a marketing mix for a new product or service in a hospitality business.
C.P6Explain decisions and approaches taken in developing a marketing mix for a new product or service in a hospitality business.

Merit

3 criteria
A.M1Analyse the role of marketing and how constraints affect marketing strategies in two hospitality businesses.
B.M2Analyse the opportunities for a new product or service in the hospitality industry.
C.M3Analyse the marketing mix for a new product or service in the hospitality business, to include the decisions and approaches taken in its development.

Distinction

3 criteria
A.D1Evaluate the benefits and constraints of marketing in two hospitality businesses.
B.D2Evaluate the opportunities for a new product or service in the hospitality industry.
C.D3Evaluate the marketing mix for a new product or service in the hospitality business, to include the decisions and approaches taken in its development.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainExploreInvestigateProduceAnalyseEvaluate
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 22

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 3 Hospitality units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.