BTEC International Level 3 Marketing

Unit 17: Unit 17 — assessment criteria

BTEC International Level 3 Unit 17 (Unit 17) — 60 Guided Learning Hours.

Internal / Optional60 GLH11 criteria

Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria
A.P1Describe the different types of influencers and their characteristics.
A.P2Explain the different types of influencer marketing campaigns.
B.P3Explain fundamental issues in influencer marketing within a specific market sector.
B.P4Review an influencer marketing campaign that meets set objectives.
C.P5Create an appropriate influencer marketing plan for a specific organisation.
C.P6Create an appropriate brief for the influencer.

Merit

3 criteria
A.M1Compare the different types of influencer and influencer marketing campaigns.
B.M2Assess an influencer marketing campaign in detail within a specific market sector that meets set objectives.
C.M3Create an effective influencer marketing plan and influencer brief based on clear objectives.

Distinction

2 criteria
A.D1Evaluate the relationship between the types of influencer, type of influencer campaign and influencer requirements.
BC.D2Create a proficient and detailed influencer brief and marketing plan, based on specific objectives and a thorough examination of a relevant influencer campaign.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

DescribeExplainReviewCreateCompareAssessEvaluate
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 17

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 3 Marketing units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.