BTEC International Level 3 Marketing

Unit 5: Developing a Digital Marketing Campaign — assessment criteria

BTEC International Level 3 Unit 5 (Developing a Digital Marketing Campaign) — 60 Guided Learning Hours.

Internal / Optional60 GLH11 criteria

Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria

A.P1Plan and design a digital marketing campaign for a specific product or service.

A.P2Plan a content calendar for a specific product or service.

B.P3Create materials for a digital marketing campaign using digital marketing tools for a specific product or service that meet set objectives.

B.P4Test a digital marketing campaign for a specific product or service that meet set objectives

C.P5Reflect on the stages in the digital marketing campaign

C.P6Review the production of the campaign materials.

Merit

3 criteria

A.M1Plan and design a realistic digital marketing campaign and a sustained content calendar for a specific product or service that meets objectives.

B.M2Create realistic materials using a range of digital marketing tools and undertake a range of appropriate testing for a digital marketing campaign for a specific product or service that meets set objectives.

C.M3Assess the effectiveness of the stages of the digital marketing campaign and the production of the campaign materials for a specific product or service.

Distinction

2 criteria

A.D1Plan and design a detailed digital marketing campaign for a specific product or service that meets set objectives.

BC.D2Create detailed materials using a range of digital marketing tools and undertake comprehensive testing, evaluating the effectiveness of the stages of the digital marketing campaign and the production of the campaign materials for a specific product or service.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

PlanCreateTestReflectReviewAssess

Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 5

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

Authenticity CheckerAudit Unit 5 Evidence with Free Authenticity Checker

Screen submissions for generic AI filler, inspect slide presentations, and generate oral viva questions.

Lead IV UtilityCalculate IV Sample Size

Generate a JCQ-compliant square-root sampling plan with assessor risk tiers and P/M/D grade distribution.

Compliance CalculatorCheck Resubmission Window

Compute the exact 15th working day deadline excluding term holidays and audit Pearson conditions.

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More Level 3 Marketing units

Unit 2 — Investigating Customer Communications Unit 3 — Marketing Principles Unit 4 — Investigating Digital Marketing Unit 6 — Digital Marketing Unit 7 — Customer Experience Management All units →

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.