checkb.tech
BTEC International Level 3 Marketing

Unit 6: Digital Marketing — assessment criteria

BTEC International Level 3 Unit 6 (Digital Marketing) — 90 Guided Learning Hours.

Mandatory (Pearson-set)90 GLH12 criteria3 learning aims

Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria
A.P1Explain the principles of branding for a selected organisation.
A.P2Explain how brands can be an asset to a selected organisation.
B.P3Explain the reasons for a selected large organisation to have a brand strategy.
B.P4Explain the branding of contrasting products or services in a selected large organisation.
C.P5Explain the challenges of managing an existing brand for a product or service.
C.P6Explain an existing brand for a product or service using a brand audit.

Merit

3 criteria
A.M1Analyse the advantages and disadvantages of branding to a selected organisation.
B.M2Analyse the potential impact of internal and external factors on branding activities of a product or service.
C.M3Analyse the reasons why an existing brand for a product or service may need to change.

Distinction

3 criteria
A.D1Evaluate the impact of branding on a selected organisation, making a judgement on its significance.
B.D2Evaluate the extent to which the branding of a product or service meets the aim(s) of a selected large organisation.
C.D3Justify suggested changes to an existing brand for a product or service.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainAnalyseEvaluateJustify
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

  • A. Investigate the role of branding in a selected organisation
  • B. Review how branding is used by a selected organisation
  • C. Recommend improvements to a brand for an existing product or service

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 6

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

Authenticity CheckerAudit Unit 6 Evidence with Free Authenticity Checker

Screen submissions for generic AI filler, inspect slide presentations, and generate oral viva questions.

Lead IV UtilityCalculate IV Sample Size

Generate a JCQ-compliant square-root sampling plan with assessor risk tiers and P/M/D grade distribution.

Compliance CalculatorCheck Resubmission Window

Compute the exact 15th working day deadline excluding term holidays and audit Pearson conditions.

More Level 3 Marketing units

Unit 3 — Marketing PrinciplesUnit 4 — Investigating Digital MarketingUnit 5 — Developing a Digital Marketing CampaignUnit 7 — Customer Experience ManagementUnit 8 — Brand ManagementAll units →

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.