Learners explore the use of marketing communications to enhance the reputation and image of a range of businesses.
Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.
The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.
Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.
The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.
It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.
Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.
Screen submissions for generic AI filler, inspect slide presentations, and generate oral viva questions.
Lead IV UtilityCalculate IV Sample SizeGenerate a JCQ-compliant square-root sampling plan with assessor risk tiers and P/M/D grade distribution.
Compliance CalculatorCheck Resubmission WindowCompute the exact 15th working day deadline excluding term holidays and audit Pearson conditions.
Evidence standards, internal verification protocols, and marking guidance for Unit 14.
The full BTEC command-verb ladder from identify to evaluate, what each verb demands in evidence, and how verbs decide the Pass, Merit or Distinction band.
6 min read · subject guidesBTEC L3 Unit 2: Marketing Campaign — Criteria GuideA guide to BTEC Level 3 Business Unit 2: learning aims A–C (market research, marketing approaches, campaign plan), the criteria grid, and the.
8 min read · subject guidesBTEC Unit 5 International Business: Criteria & Report GuideHow to achieve Distinction in BTEC Unit 5 International Business: PESTLE, cultural barriers, trading blocs, global ethics, and market entry strategies.
Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications in Sport). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.