BTEC International Level 3 Sport

Unit 12: Sports Tourism — assessment criteria

Learners investigate the characteristics and economic, social and environmental impact of sports tourism and apply this to the planning and presentation of a sports tourism enterprise.

Internal60 GLH16 criteria3 learning aims
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

9 criteria
A.P1Explain the different types of sports tourism organisations, roles and responsibilities and key factors influencing the sector.
A.P2Explain the key economic, social and environmental impacts of sports tourism.
B.P2Explain how technology provides data to improve customer service and maintain customer satisfaction for customers and clients.
B.P3Explain how the selected business aligns its customer service strategy with its aims and objectives.
B.P4Explain the market opportunity, customer demand and resource requirements for the sports tourism enterprise opportunity.
C.P4Explain how a selected sport or active leisure business uses IT to support and manage its customers or clients.
C.P5Produce a realistic business plan, including financial forecasts, using appropriate IT tools.
C.P6Explain how marketing tactics, strategies and research are used to market a selected business in its local or online community.
C.P7Produce a marketing plan for a selected business that aligns to the business aims and target market.

Merit

4 criteria
A.M1Analyse the importance and operational impact of legislation, ethics and professional behaviours on a selected sports or active leisure business.
B.M2Analyse how specific technologies improve customer service, and how a customer service strategy meets business aims and objectives.
C.M3Develop and present an individual pitch for a planned sports tourism enterprise, making recommendations for future improvements.
C.M4Analyse how marketing tactics, strategies and research combine to create an effective, inclusive marketing plan for a selected business.

Distinction

3 criteria
A.D1Evaluate how legislation, ethics and professional behaviours influence business sustainability, reputation, risk management and client outcomes in a selected sports or active leisure business.
B.D2Evaluate the impact of advances in customer service technology on customer retention and overall experience, justifying recommended solutions.
C.D3Produce a comprehensive, integrated business and marketing plan using IT, justifying how each element supports sustainable business success and growth.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainProduceAnalyseDevelopEvaluate
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

Learning aims

  • A. Explore the characteristics and the economic, social and environmental impact of sports
  • B. Investigate the opportunities, demand and requirements for a sport tourism
  • C. Develop and present a plan for a sports tourism enterprise

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 12

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 3 Sport units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications in Sport). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.