Learners develop the skills needed to prepare a business plan, using IT and financial and relevant business data. They will implement a customer service programme for a client.
Assessment criteria
Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.
Pass
13 criteriaA.P1ACHIEVED. The learner has produced a research plan that includes a clear research topic, hypothesis and methodology. Appropriate consideration has been given to the purpose and focus of the project.
A.P2ACHIEVED. The learner has discussed ethical issues in research and described how ethical responsibilities will be met within the project. Consent, confidentiality and participant welfare have been considered appropriately.
A.P3Explain how marketing tactics, strategies and research are used to market a selected business in a local area
A.P4Produce a marketing plan for a selected business in a local area
B.P3ACHIEVED. The learner has collected data using an appropriate method while maintaining ethical standards throughout the research process.
B.P4ACHIEVED. The learner has explained how the data collected is accurate through the use of checking procedures, secure data handling and organised recording methods.
B.P5Explain how the use of technology provides data to improve customer service for customers and clients to increase business and maintain customer satisfaction
B.P6Explain how your selected business aligns its customer service strategy with the business aims and objectives.
C.P5ACHIEVED. The learner has explained how the data collected relates to the original research hypothesis. Appropriate comparisons have been made between participants who regularly set goals and those who do not.
C.P6ACHIEVED. The learner has described the conclusions that arose from the data collected and linked these to the research findings.
C.P7The importance of four types of legislation that are in place and impact on your proposed business (e.g. health and safety legislation, public liability insurance, national governing bodies and data protection), and the importance of ethics and professional behaviours when dealing with customers/clients (e.g. dress, communication and attitude). Reasons should be given as to why each is important for both the clients and for the success of the business.
D.P7ACHIEVED. The learner has presented the research findings using appropriate methods, including tables, graphs and a structured written report.
D.P8ACHIEVED. The learner has described the strengths and weaknesses of the research project, including the methodology, participant sample and data collection methods.
Merit
7 criteriaA.M1ACHIEVED. The learner has produced a detailed research plan that considers practicality and ethical issues. The plan includes a timeline, resources, risk assessment and consideration of validity and reliability.
A.M2Analyse how marketing tactics, strategies and research are used to produce an effective marketing plan for a selected business.
B.M2ACHIEVED. The learner has applied systematic checks for accuracy and reliability during data collection. Appropriate documentation, including a data collection log and checking procedures, has been used to support the quality of the data collected.
B.M3Analyse the use of technology to improve customer service and how the customer service strategy meets the business aims and objectives
C.M3ACHIEVED. The learner has analysed the conclusions that can be made from the data analysis by considering patterns within the results and recognising that factors other than goal setting may have influenced motivation.
C.M4Details and examples of what could happen if your business did not have business-related legislation and organisational procedures in place or did not adhere to them.
D.M4ACHIEVED. The learner has evaluated the limitations of the project and considered how these may have affected the findings. Appropriate recommendations for future research have also been provided.
Distinction
5 criteriaA.D1Produce a comprehensive business and marketing plan using IT, justifying how each aspect of the plan will support business success
AB.D1NOT ACHIEVED. To achieve this criterion, the learner must justify the research plan with a clear rationale supported by evidence of planning for validity and reliability throughout the project. Although validity and reliability have been considered, the learner does not provide sufficient justification for the research design choices or demonstrate a sufficiently detailed rationale linking planning decisions to validity and reliability considerations. Therefore, this criterion has not been met.
B.D2Evaluate how the impact of advances in customer service
C.D3A justified conclusion that weighs up the positive and negative impacts of legislation, ethics and professional behaviours on your proposed business, to include the support of the health and wellbeing of your staff and customers/clients
CD.D2NOT ACHIEVED. To achieve this criterion, the learner must analyse the data and make well-justified conclusions supported by detailed evidence. Although the learner has analysed the findings and linked them to the research hypothesis, the conclusions are not sufficiently justified through detailed interpretation of the data and wider research. Therefore, this criterion has not been met.
Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications in Sport). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.