BTEC International Level 3 Travel and Tourism

Unit 9: Unit 9 — assessment criteria

BTEC International Level 3 Unit 9 (Unit 9) — 60 Guided Learning Hours.

Internal / Optional60 GLH12 criteria
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Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria
A.P1Examine the appeal of two different visitor attractions and how they are funded
A.P2Explain the scale and scope of two different visitor attractions and the importance of generating additional revenue by the visitor attractions
B.P3Explain how two different visitor attractions offer products and services that meet the diverse expectations of its visitors
B.P4Explain the importance of technology for two different visitor attractions
C.P5Explain how two different visitor attractions respond to competition
C.P6For two selected visitor attractions, explain the importance of measuring success and appeal and the role of data analysis

Merit

3 criteria
A.M1Analyse the appeal of two different visitor attractions, how they are funded and the importance of generating additional revenue by the visitor attractions
B.M2Analyse the importance of products and services offered by two different visitor attractions and the use of technology in meeting the diverse expectations of its visitors
C.M3For two selected visitor attractions, analyse the importance of responding to competition and measuring the attraction’s appeal, including the role of data analysis

Distinction

3 criteria
A.D1Evaluate the appeal of two different visitor attractions, the way they are funded and the importance of generating additional revenue by the visitor attractions
B.D2Evaluate the suitability of products and services provided by two different visitor attractions and the use of technology in meeting the diverse expectations of its visitors.
C.D3For two selected visitor attractions, evaluate the effectiveness of the way in which each attraction responds to competition and measures their success and appeal using data analysis

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExamineExplainForAnalyseEvaluate
Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 9

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

More Level 3 Travel & Tourism units

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.