Learners develop an understanding of how marketing research is conducted in order to plan a marketing campaign.
Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.
The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.
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Evidence standards, internal verification protocols, and marking guidance for Unit 2.
A guide to BTEC Level 3 Business Unit 2: learning aims A–C (market research, marketing approaches, campaign plan), the criteria grid, and the.
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Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications in Business). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.