BTEC International Level 3 Esports

Unit 21: Unit 21 — assessment criteria

BTEC International Level 3 Unit 21 (Unit 21) — 60 Guided Learning Hours.

Internal / Optional60 GLH13 criteria

Assessment criteria

Reproduced verbatim from the Pearson specification — the same grid the assignment brief carries. A unit grade is the highest band where all criteria in that band (and every band below it) are met.

Pass

6 criteria

A.P1Explain the purpose of using customer experiences in marketing campaigns.

A.P2Describe the use of customer immersion experiences in the promotion of different products/services.

B.P3Produce an outline plan, including immersion experiences, for an experiential marketing event that will promote a selected product or service.

B.P4Product a basic budget and timescale for an experiential marketing event.

B.P5Demonstrate relevant management and marketing skills when running an experiential event and gathering audience feedback.

C.P6Review the success of the customer experience in meeting aims and objectives.

Merit

4 criteria

A.M1Analyse the effectiveness of customer immersion experiences in the promotion of different

B.M2Produce a detailed plan, including appropriate immersion experiences, with detailed research, budgeting and timescales that will promote a selected product or service.

B.M3Demonstrate effective management and marketing skills when running an experiential event and gathering audience feedback.

C.M4Analyse the success of planning and use of immersion experiences in promoting a product or service effectively, outlining relevant areas for improvement.

Distinction

3 criteria

A.D1Evaluate the importance of customer immersion experiences in the promotion of different products/services to achieve successful outcomes.

B.D2Implement a comprehensive plan including well-developed immersion experiences to effectively promote a selected product or service.

C.D3Evaluate the importance of the detailed customer experience plan and immersion experiences in the effective promotion of a selected product or service, justifying suggestions for improvement.

Command verbs in this unit

The verb decides the depth expected — that is what separates Pass from Merit and Distinction work on the same learning aim.

ExplainDescribeProduceProductDemonstrateReviewAnalyseEvaluateImplement

Pearson's ladder runs Identify → Describe → Explain → Compare / Analyse → Evaluate / Justify / Assess. A Merit or Distinction criterion on the same aim always implies the Pass beneath it: an “evaluate” answer that never first “explains” fails, however polished it reads. Hover a verb for what it demands.

How checkb.tech checks this unit

Upload a learner's submission and checkb.tech reads it against exactly these criteria, reporting each one as met, partly met, or not met — with the evidence that informed the verdict cited, so every call is auditable.

The check runs against the official Pearson documents for this unit, and identical evidence always produces an identical result — the same script gets the same verdict every time.

It never awards a grade. You stay the assessor: confirm, dismiss, or act on every criterion before your assessment decision is final.

Verification & Quality Tools for Unit 21

Free Lead IV and assessor utilities configured for Pearson BTEC International specifications.

Authenticity CheckerAudit Unit 21 Evidence with Free Authenticity Checker

Screen submissions for generic AI filler, inspect slide presentations, and generate oral viva questions.

Lead IV UtilityCalculate IV Sample Size

Generate a JCQ-compliant square-root sampling plan with assessor risk tiers and P/M/D grade distribution.

Compliance CalculatorCheck Resubmission Window

Compute the exact 15th working day deadline excluding term holidays and audit Pearson conditions.

Recommended Guides & Articles

Evidence standards, internal verification protocols, and marking guidance for Unit 21.

7 min read · criteria markingBTEC Command Verbs Explained (Pass, Merit & Distinction)

The full BTEC command-verb ladder from identify to evaluate, what each verb demands in evidence, and how verbs decide the Pass, Merit or Distinction band.

6 min read · internal verificationBTEC Resubmission Rules: One Opportunity, Done Right

When a BTEC resubmission is allowed: the one-opportunity rule, Lead IV authorisation, the short window, and what a compliant resubmission looks like.

7 min read · criteria markingPass, Merit & Distinction in BTEC: How Grading Really Works

How BTEC unit grades are decided: hierarchical P/M/D criteria, the all-or-nothing band rule, and why one missing Pass criterion caps a whole unit.

More Level 3 Esports units

Unit 17 — Unit 17 Unit 18 — Unit 18 Unit 19 — Unit 19 Unit 20 — Unit 20 Unit 22 — Unit 22 All units →

Criteria and aim text reproduced for teacher reference from the official Pearson qualification documentation (Pearson BTEC International Level 3 Qualifications). BTEC is a registered trademark of Pearson Education Limited. checkb.tech is an independent tool — not affiliated with, endorsed by, or sponsored by Pearson. It never awards a grade; the teacher stays the assessor.